| Burt's Bees . . . Crocs . . . MySpace . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: - Refine their idea to attract a target audience
- Research the competition
- Find the right manufacturer
- Create appropriate brand messaging
- Build buzz online and beyond
- Work trade shows and conventions
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for. |
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 A Great Step by Step Guide for anyone who has an idea!! (and we all do)! |
| Review Date: November 23, 2009 |
| Reviewer: Pamela G. Currie, |
| My friends and I are often chatting about an "idea", but it never seems to go beyond our conversations. Primarily because we don't know what the next step would be and I guess it is a bit intimidating to take that leap of faith of becoming an entrepreneur. Well, this book helps you break through that barrier. The Arthur, Sandy is inspiring and helps you to realize that anyone who has an idea has the ability. This book helps you to start taking action and provides you with a step by step guide on how to execute and bring that dormant idea to life. The author, Sandy has such a conversational, inspirational writing style that makes this book an easy and enjoyable read and of equal importance, she provides exercises and action steps to start putting that idea into motion. Don't wait and take the first step... buy this book and start taking action steps so you can witness your "Idea" turn into "Tangible Results and Success". |
A perfect "how to" guide for anyone who has ever had a great idea
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| Review Date: December 24, 2009 |
| Reviewer: Cassie Piasecki, Southern California |
Sandy Abrams nails it!
This book is the perfect, easy to read, guide to get your idea out of your head/dreams/computer/garage and get it onto the shelves of stores. Great for beginner entrepreneurs, yet inspirational for the seasoned pro. I'm a big believer of needing a kick in the creative butt once in a while and Sandy does it! |
An entrepreneur's bible!
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| Review Date: December 8, 2009 |
| Reviewer: Denise I. Hasiuk, |
| Finally, a book that both inspires, and instructs! Your Idea, inc by Sandy Abrams is written for anyone and everyone. Sandy creatively combines her expertise, realistic, step by step details and motivational heartfelt stories to model how to make your dreams come true. Her positive and no nonsense attitude makes you want to follow through with the inner rumblings and ideas that seems to come to your mind but never come to fruition. Her drive and determination, paired with support and concrete examples make for the perfect combination to set anyone up for success. Her million dollar tips and biz brainstorms are user friendly and add to the depth this book offers. I know this is all I need to move forward with the ideas I have, thank you Sandy!!!!! |
Thank You for a Wonderful Book!
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| Review Date: November 7, 2009 |
| Reviewer: S. Eller, |
| I bought YOUR IDEA, INC from Amazon last week. As a field sales rep, I consider my territory my "own business" and I am always looking for ways to grow my business, find new customers and think outside the box. YOUR IDEA, INC contains so many motivational stories and great business tips. I started using the concept of an "elevator pitch" when I prepare for sales call and know my time is limited, on recent tough day in the field, I read one of Ms. Abrams, "If they can do it, so can you" stories and it motivated me to keep going. Lastly, Step 12 on maintaining life balance, helps me keep my priorities straight. After reading YOUR IDEA, INC, I know that if I do ever start my own business one day, I have a perfect step-by-step guide, that will lead me to success. Thank you Ms. Abrams for writing an easy to read, practical and inspirational book. |
Great book!
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| Review Date: November 3, 2009 |
| Reviewer: N. Shapiro, States |
| I'm starting up a new business, and Your Idea Inc. couldn't have come on the market at a better time! I don't have a business background at all, and this book doesn't have a lot of confusing business jargon. It just feels like a friend who's made it is talking to me one-on-one and giving me great step-by-step advice. Just when things I need to do seem to be overwhelming, she'll have a quick motivational story of someone who's made it, a "million-dollar tip", a personal experience, or even a Biz Brainstorm chart to help sort through everything and make it all seem possible to do. I highly recommend this book! |
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